Kindling is a decentralised travel company — but what does that mean? In the context of the travel industry, decentralisation can mean reducing the power of dominant players like large online travel agencies (OTAs) and empowering smaller, local players to compete and offer unique experiences to travelers.How our business model works
Become part of our network of travel hosts, local guides, ambassadors, tour operators and suppliers and join our efforts to turn our dream of making travel as accessible, fair and sustainable as possible into a reality. We are constantly on the lookout for amazing people, projects and businesses who share our values and passion for travel. Learn more about how we can work together here:Work with us
"Kindling turned out to be a breath of fresh air! There's no annoying spam, the people on the app are super friendly, and the team is always quick to respond to any questions I have. I haven't actually gone on a trip through the app yet, but I'm definitely dreaming of island hopping in Dalmatia!
Kindling benefits for tour operators and retreat organisers
Kindling is a decentralised travel platform, which is why we welcome tour operators of all sizes to join us by promoting and selling their trips, retreats, or tours via Kindling.
While our platform is open to all, we are particularly interested in fortifying local culture and economies by giving visibility to small, independent businesses and supporting people, initiatives, projects, and businesses that aim to have a positive social and environmental impact.
What we offer
Advantages of working with Kindling
We live in revolutionary times. As the recent global shut-down of all travel has shown, we cannot rely on the old way of doing things.
Staying ahead of the game in travel requires agility, humility, and the ability to adapt to an increasingly digitised and fast-paced world.
By working with a decentralised travel platform like Kindling, you will be at the forefront of taking travel into the 21st century.
Here are 6 key benefits of working with us:
Benefit 1: Kindling ambassadors
We work together with a range of social media influencers, activists, travellers, and locals in promoting trips and destinations. In an increasingly digitalised world where most people get their travel inspiration from social media, this gives us (and, by extension, you) access to a large potential customer base.
In recent years, there has been a significant shift towards consumers seeking recommendations from real people, which has made traditional marketing tactics less effective. Social media platforms such as YouTube and Instagram have become particularly influential in shaping consumer purchasing decisions due to the trust individuals have in the influencers they follow.
But it’s not just about influencers and follower count. The rise of platforms like Airbnb have shown that consumers are looking for personal, unique experiences rather than staying in hotel chains or being taken to the same old tourist traps.
By asking experienced travellers and local people to serve as ambassadors for trips and destinations they truly love and stand behind, we are creating a network of trust that will benefit anyone we feature on our platform.
We also offer the option of matching you with an ambassador whose values and niche align with yours, to help promote your trip, in case this is of interest.
Benefit 2: Preparing for the Cookieless World of 2024
The digital advertising ecosystem is set to undergo significant changes. As even Google has recently been forced to drop third party cookies, digital marketing has become more fragmented and expensive than ever.
As our Kindling ambassadors come with a niche audience that does not require third party cookies or other forms of tracking, we are anticipating the upcoming disruption to the digital marketing world.
Benefit 3: Access to our ever-growing community of travel lovers
Kindling is a community-based travel platform. As our main purpose lies in making it easier for travellers to exchange experiences, connect over shared passions and find people to travel with, any tour operator or retreat organiser we work with will get access to our community of travellers.
Benefit 4: Direct interaction with potential customers via our travelpods
Each trip we sell on our platform is connected to a travelpod, where people interested in a particular trip can ask questions, share their experiences, look for someone to take that trip with, and connect to you directly.
By creating a community of past and future travellers connected to your trip and encouraging your former customers to share their experiences and give recommendations to potential future customers, we are creating a deeper, more meaningful connection between you and your customers.
The travelpod also serves as a place where you can respond to questions, learn more about the needs and wishes of your customers, and even get people to self-organise when it comes to getting a group together. This brings us to our next point…
Benefit 5: Less hassle in getting a group of travellers together
Trying to get a group of people together for your next tour or retreat can be a nightmare. As our platform encourages people to self-organise travel groups and facilitates the process of doing so in various ways, you have more time to focus on what you do best - creating a next-level experience for your customers!
Benefit 6: Access to Book360, our next generation booking system
While the use of our booking system is not obligatory, we can give you access to our booking system, via which you can easily manage everything connected to your customers and suppliers.
Interested in featuring your existing offering on our platform or promoting a brand new offering via Kindling? We would love to hear from you! Get in touch here.